17 Must-Try Experiences at Mall of America That Go Way Beyond Shopping
Let's be honest: when you first hear "Mall of America," you probably think shopping. And yes, there are over 500 stores to explore. But here's the thing that blows most visitors' minds—this place is basically a theme park wearing a shopping mall's clothes.
Located in Bloomington, Minnesota, just minutes from Minneapolis-St. Paul International Airport, MOA attracts over 40 million visitors annually. That's not just shoppers—it's families, couples, solo adventurers, and anyone looking for a day packed with experiences you simply can't replicate online.
After digging into the latest 2026 offerings, here's your comprehensive guide to the absolute best things to do at Mall of America.
Entertainment & Attractions
1. Ride The Spiral Indoor Roller Coaster
Right in the heart of the mall sits a full-sized indoor roller coaster. The Spiral has been a MOA icon for years, and it never gets old watching first-timers' faces as they climb aboard. It loops through multiple levels of the mall, giving riders a unique aerial view of the shopping action below. This is a "you have to experience it to believe it" moment.
Pro tip: Ride it early in the day when crowds are lighter, and consider the front row for the best view.
2. Explore SEA LIFE Minnesota Aquarium
Downstairs near the north entrance, SEA LIFE houses thousands of aquatic creatures across multiple zones. Walk through a 300-foot underwater tunnel where sharks, rays, and sea turtles swim overhead. The touch tanks are a hit with kids, and the jellyfish exhibit is genuinely mesmerizing.
Why it stands out: It's not a "mall aquarium" kind of aquarium—it feels like a legitimate attraction worth visiting on its own.
3. Challenge Your Friends at Escape Game
The Escape Game offers multiple themed rooms where you and your group have 60 minutes to solve puzzles and escape. Themes include "The Depths" (underwater adventure), "Prison Break," and "Gold Rush." It's perfect for rainy days, extremely hot summers, or when you need a break from walking.
Group size matters: Teams of 4-8 work best for communication and problem-solving.
4. Hit the Links at MOA Mini Golf
Yes, there's an 18-hole indoor miniature golf course right inside the mall. The course features creative holes with fun obstacles and is a great way to keep kids entertained between shopping stops.
Cost: Around $15 per person, making it an affordable family activity.
5. Experience FlyBoard
If you've seen videos of people propelling themselves above water on hoverboards, that's FlyBoard. MOA offers indoor sessions where you can try this adrenaline-pumping activity. It takes about 10-15 minutes to get the hang of it, and instructors are patient with beginners.
Who should try it: Anyone who's ever wanted to feel like Iron Man. It's harder than it looks but absolutely worth the attempt.
Shopping Experiences
6. Explore the Flagship Stores
MOA is home to several flagship and unique stores you won't find at every shopping center:
- Macy's and Nordstrom anchor the mall with full-size department stores
- Build-A-Bear Workshop lets you create your own stuffed companion
- American Girl Place offers doll experiences, accessories, and character meet-and-greets
- Ricky's Candy is a wonderland of sweets, toys, and nostalgic treats
7. Score Deals at Outlet Stores
The Mall of America also houses an outlet section with reduced-price versions of popular brands. If you're strategic, you can find legitimate deals—not just "fake sale" pricing.
Timing matters: End-of-season clearance events offer the deepest discounts.
8. Discover Unique Local & Artisan Shops
Beyond the big brands, take time to explore smaller vendors in the mall's wings. From Minnesota-themed souvenirs to handmade jewelry, these shops often have the most memorable finds.
Dining & Food
9. Indulge at the Food Court
MOA's food court is massive—over 50 dining options ranging from fast food to sit-down restaurants. Local favorites include Twin Cities-based chains you won't find elsewhere.
Must-try: The cookie shops and frozen yogurt spots scattered throughout for a quick energy boost.
10. Dine at Park & Shop Restaurants
Several restaurants have outdoor-style seating areas that face the central atrium, so you can eat while watching the roller coaster circle overhead. It's a uniquely MOA experience.
Recommendation: Brauhaus offers German fare with a great atmosphere, while Rainforest Cafe provides an immersive jungle experience with animatronic animals.
Unique Experiences
11. Take a Flight Simulator
Ever wondered what it's like to pilot a plane? The flight simulator experience at MOA lets you sit in a real cockpit and take controls under the guidance of certified flight instructors. It's both educational and thrilling.
12. Get Pampered at the Spa
Sometimes you need a break from the chaos. MOA has several spa options where you can book a massage, facial, or nail treatment. It's the perfect way to recharge mid-shopping marathon.
13. Watch a Movie
The AMC theater at MOA features standard screens plus IMAX and recliner seating. It's a great option for evening entertainment, especially during Minnesota's cold winters when outdoor activities aren't appealing.
14. Attend a Special Event
MOA hosts incredible events throughout the year:
- Cosplay conventions and comic book expos
- Live music performances in the central rotunda
- Seasonal celebrations like elaborate holiday displays
- Celebrity meet-and-greets and brand activations
Check their event calendar before visiting—you might time your trip perfectly for something special.
15. Strike a Pose in the Art Installations
MOA rotates art installations throughout the mall, from giant sculptures to interactive displays. These make for incredible photo opportunities and add unexpected culture to the shopping experience.
16. Explore the History at the Mall
The mall has its own museum-style exhibits about its history and construction. It's fascinating to learn how they built a 4.2 million square foot complex and how it transformed the Bloomington area.
17. Visit the Minnesota Official Visitors Center
Located inside the mall, the visitors center offers maps, brochures, and expert recommendations for exploring the rest of Minnesota. The staff can help you plan day trips to the Twin Cities, lakes, or other attractions.
Practical Tips for Your Visit
Timing: Weekdays are less crowded than weekends. If visiting Saturday or Sunday, arrive when doors open (10 AM) to beat the crowds.
Parking: Parking is free at MOA—a major perk compared to many urban malls. The north garage is often closest to major attractions.
Luggage Storage: If you're visiting between flights or as part of a road trip, lockers are available for bag storage.
Dress Comfortably: You'll be walking—a lot. Wear supportive shoes and dress in layers. Minnesota temperatures can vary wildly between outdoor parking garages and the climate-controlled mall.
Map It Out: Download the MOA app or grab a map at information desks. With 4.2 million square feet, it's easy to get turned around.
Stay Connected: Download the MOA app for real-time wait times for attractions, exclusive offers, and restaurant locations.
Final Thoughts
Mall of America has mastered the art of the "destination mall." It's not just about commerce—it's about creating experiences you can't get from scrolling your phone or ordering online. Whether you're a Minnesota local or visiting from across the country, MOA offers something for everyone.
So pack your comfortable shoes, charge your phone, and prepare for a day that might just surprise you with how much there is to do.
Have you visited Mall of America? What's your favorite attraction? Drop your recommendations in the comments below!